Sometimes I am surprised about what Cleveland art lovers don't know about SPACES.
For example, I've had conversations with people who attend every SPACES opening, but were not aware of our amazing artist-in-residence program, the SPACES World Artists Program (SWAP), which (to date) has brought 27 artists from around the world to live and make art in our city.
"Oh, that's so cool! I didn't know about it," I've heard more than one exhibition attendee say, once they have the full scoop on SWAP.
It makes me wonder sometimes exactly what we're conveying in our messages ... emails ... conversations ... about SPACES. Sometimes as a fundraiser, it's really, really hard to know how to tell my organization's story effectively. What words resonate? How much text is too much? Are we staying on-message?
Today, though, I learned about Wordle, and never again will I have to wonder what we're conveying on our homepage. According to the website, Wordle is "a toy for generating 'word clouds' from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text."
Here's our Wordle. It might not tell you everything about SPACES ... but it's kind of pretty.
-- Posted by Sarah "Give us Money" Hoyt